MwU’s aesthetic:
Is about the beauty in every detail, paying attention to the finest of particulars.
It is not about standards that change with the time or perspectives of other, but the very foundation of beauty itself, such as clear skin, posture, gestures, and lifestyle.

Beauty between moments spent caring for your skin.
We deliver a moment that fills both your heart and soul.

The MwU original logo is a fusion of curves and straight lines, giving the impression of elegance.　The stripped-down elements give the impression of unadorned beauty and strength from the core.

The point of its design is for the M, for “matcha”, and the U, for “you”, seem to be drawn to one another. “Matcha” and “you” will be drawn closely to each other in a relaxing and peaceful atmosphere. The power of matcha is felt in your skin and body.

Touch your skin while looking in the mirror to feel its texture, elasticity, and check in with yourself. We want you to cherish the time you spend reflecting on yourself, which is why MwU is particular about its packaging.

The use of negative space in our packaging is designed to remind you to take a break even when you are busy. The cool glass bottle is calming and environmentally friendly using 100% recycled materials.
In the morning when the day is beginning, or at night when you are relaxing, take a moment to care for yourself and enjoy these moments.

For example, your favorite outfit not only makes you look beautiful but it also enriches your soul. Your favorite teacups can make the time spent enjoying a cup of tea more elegant.
At MwU, we believe that skincare products are important not only for your skin, but for your life itself as well. We want your skin to be beautiful during and after care.

Even the way they line up in front of the mirror will make your heart skip when you see them. Delivering a luxurious sense of joy to your day-to-day.