Ingredients
From Kyoto, the ancient capital where Japanese tradition lives on, MwU brings you poised beauty rooted in the spirit of the tea ceremony.
At its source are carefully chosen, exceptional gifts from nature. The story within each ingredient and Kyoto’s culture, passed down for over a thousand years, enrich your skin and soul, cultivating true beauty.
Matcha has been passed down alongside the culture of the tea ceremony.
Rich in antioxidants such as catechins and vitamins C and E, it has gained attention both in Japan and abroad in recent years as a superfood.
Among them, MwU uses only high-quality organic Uji matcha. The power of matcha grown without chemical fertilizers or pesticides nurtures fresh, healthy skin.
A notable polyphenol. Helps protect against external factors and maintain a healthy condition. For those seeking a firm, youthful look resilient to environmental stress.
An amino acid that supports calm relaxation. Brings comfort to stressful days and fosters a beauty that clears both body and mind.
Helps balance the body’s internal environment and supports a light, unburdened feeling. Draws out fresh, vibrant beauty from within.
A type of provitamin A. Helps maintain the health of skin and mucous membranes and protects the skin from external irritants such as dryness. Leads to a healthy impression that shines from within and stands up to the sun.
A water-soluble vitamin that supports collagen synthesis. Its antioxidant properties, involved in the body’s defense system, help create a luminous look and bouncy-feeling skin.
A fat-soluble vitamin that protects cell membranes from oxidation. Helps maintain healthy peripheral circulation and shields the skin with a moisture veil, for dewy, vibrant skin.
Using spring water from Kyoto, one of Japan’s foremost sake-brewing regions, this becomes a special beauty serum where natural minerals remain active.
Since the Edo period, Fushimi’s water has produced renowned sake; it is moderately hard, very low in iron, and contains balanced levels of potassium and calcium. This water, concentrated with the blessings of the land, leads to a lively, radiant skin impression through daily skincare.
Pristine groundwater selected for the Ministry of the Environment’s “100 Exquisite Waters.” Its low level of impurities and pure quality that seems to reach the skin directly make it ideal as a beauty serum base.
Tokiwai Water used in sake brewing contains a well-balanced amount of moderate minerals. This mineral balance helps retain skin moisture and brings the skin to a healthy condition.
Praised as mellow when tasted, it also feels comfortable on the skin. Its gentle feel delivers moisture to every corner of the stratum corneum and supports the action of beauty ingredients.
Formulated with sustainable natural essential oil derived from thinned timber as a natural fragrance component. It offers a comforting moment that makes you want to take a deep breath, as if you were forest bathing.
Kitayama cedar is a rare wood with over 600 years of history in Keihoku, Kyoto, refined by tradition and craftsmanship. The aesthetic of the ancient capital and the Japanese spirit of valuing limited resources are condensed into this single drop.
Carefully extracted from thinned timber harvested to cultivate the forests of the future. This ethical choice makes full use of nature’s gifts, connecting a pleasant sense of satisfaction with care for the environment each time you use it.
A clear, woody fragrance as if walking through a refreshing forest.
It turns daily skincare into a relaxing time you can look forward to and brings peace of mind.
A moment to feel connected with nature and restore a calm, balanced self is like a charm for yourself. The naturally derived aroma soothes your skin and mind through the five senses.
